Latest News

  • 10% of Streaming Video Services are Borrowed From Someone Else

    Durham, NH — March 20, 2024 — New consumer research from Leichtman Research Group, Inc. (LRG) found that 88% of U.S. households have at least one streaming video service from fifteen top subscription video on-Demand and direct-to-consumer (DTC) services, and 53% of households have four or more DTC streaming video services.  However, not all DTC… more…

  • Major Pay-TV Providers Lost About 5,000,000 Subscribers in 2023

    Durham, NH — March 8, 2024 — Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 96% of the market – lost about 5,035,000 net video subscribers in 2023, compared to a pro forma net loss of about 4,590,000 in 2022. The top pay-TV providers now account… more…

  • About 3,500,000 Added Broadband From Top Providers in 2023

    Durham, NH — March 7, 2024 — Leichtman Research Group, Inc. (LRG) found that the largest cable and wireline phone providers and fixed wireless services in the U.S. – representing about 96% of the market – acquired about 3,520,000 net additional broadband Internet subscribers in 2023, similar to a pro forma gain of 3,530,000 subscribers… more…

Latest Research

Internet-Delivered TV Services 2024
This seventh annual LRG study focuses on the Internet-delivered pay-TV (vMVPD) category, along with other direct-to-consumer (DTC) streaming video services more…

Research Highlights

  • 10% of DTC Services are Borrowed From Someone Else

    • Among ages 18-34, 17% of all DTC services are borrowed from someone else – compared to 7% among ages 35+
      • Ages 18-34 account for 59% of all DTC services that are borrowed
    • 20% of all households have at least one DTC service that is borrowed
  • 10% of DTC Services are Borrowed From Someone Else

    • Among ages 18-34, 17% of all DTC services are borrowed from someone else – compared to 7% among ages 35+
      • Ages 18-34 account for 59% of all DTC services that are borrowed
    • 20% of all households have at least one DTC service that is borrowed

Research Notes

1Q 2024 Issue — In this issue, Yacht Rock and year-end totals… more…