Durham, NH — May 16, 2023 — Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 96% of the market – lost about 2,215,000 net video subscribers in 1Q 2023, compared to a pro forma net loss of about 1,850,000 in 1Q 2022.
The top pay-TV providers now account for about 73.7 million subscribers – with the top seven cable companies having about 36.8 million video subscribers, other traditional pay-TV services having 23.4 million subscribers, and the top Internet-delivered (vMVPD) pay-TV services (now including an estimate for YouTube TV) having about 13.5 million subscribers.
Key findings for the quarter include:
- Top cable providers had a net loss of about 1,060,000 video subscribers in 1Q 2023 – compared to a loss of about 825,000 subscribers in 1Q 2022
- Other traditional pay-TV services had a net loss of about 760,000 subscribers in 1Q 2023 – compared to a loss of about 625,000 subscribers in 1Q 2022
- Top vMVPDs had a net loss of about 395,000 subscribers in 1Q 2023 – compared to a loss of about 400,000 subscribers in 1Q 2022
“Pay-TV net losses of about 2.2 million in 1Q 2023 were more than in any previous quarter,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Similar to recent quarters, the record net losses appear to be as much a function of a slowdown in new connects as an increase in disconnects.”
|Pay-TV Providers||Subscribers at end of 1Q 2023||Net Adds in 1Q 2023|
|Other major private companies^||3,440,000||(120,000)|
|Total Top Cable||36,817,484||(1,058,943)|
|Other Traditional Services|
|DISH TV (DBS)||7,098,000||(318,000)|
|Verizon Fios (Telco)||3,225,000||(76,000)|
|Total Top Other Traditional||23,361,000||(762,000)|
|Hulu + Live TV||4,400,000||(100,000)|
|Total Top vMVPD||13,485,000||(394,000)|
|Total Top Providers||73,663,484||(2,214,943)|
* LRG estimate
** Altice now includes non-residential subscribers
^ Includes LRG estimates for Cox and Mediacom
^^ LRG estimate, includes DIRECTV, U-verse, and DIRECTV Stream
Company subscriber counts may not solely represent residential households
Top pay-TV providers represent approximately 96% of all subscribers
Net additions reflect pro forma results from system sales and acquisitions, reporting adjustments, and changes to the list of top providers – therefore, comparing totals in this release to prior releases will not produce accurate findings
About Leichtman Research Group, Inc.
Leichtman Research Group, Inc. (LRG) specializes in research and analysis on broadband, media and entertainment industries. LRG combines ongoing consumer surveys with industry tracking and analysis, to provide companies with a richer understanding of current market conditions, and the potential impact and adoption of new products and services. For more information about LRG, please call (603) 397-5400 or visit www.LeichtmanResearch.com.
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