Press Releases

Major Pay-TV Providers Lost About 785,000 Subscribers in 3Q 2022

Publicly Reporting vMVPDs Added About 900,000 Subscribers in the Quarter

Durham, NH — November 14, 2022 — Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. – representing about 92% of the market – lost about 785,000 net video subscribers in 3Q 2022, compared to a pro forma net loss of 650,000 in 3Q 2021. 

The top pay-TV providers now account for about 71.4 million subscribers – with the top seven cable companies having about 38.6 million video subscribers, other traditional pay-TV services having about 24.8 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having over 8 million subscribers.

Key findings for the quarter include:

  • Top cable providers had a net loss of about 980,000 video subscribers in 3Q 2022 – compared to a loss of about 700,000 subscribers in 3Q 2021
  • Other traditional pay-TV services had a net loss of about 700,000 subscribers in 3Q 2022 – compared to a loss of about 630,000 subscribers in 3Q 2021
  • Top publicly reporting vMVPDs added about 900,000 subscribers in 3Q 2022 – compared to a gain of about 680,000 subscribers in 3Q 2021

“Spurred by a strong quarter from Internet-delivered vMVPD services, pay-TV net losses of about 785,000 in 3Q 2022 were more modest than in the first two quarters of the year,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.  “Not including YouTube TV, which does not regularly report subscriber totals, vMVPDs had nearly 900,000 net additions in the quarter.  This was the third most quarterly net adds ever for the top publicly reporting vMVPD services.”

Pay-TV Providers Subscribers at end of 3Q 2022 Net Adds in 3Q 2022
Cable Companies
Cable One**202,000 (19,000)
Total Top Cable38,554,838(981,674)
Other Traditional Services
DISH TV (DBS)7,607,000(184,000)
Verizon Fios (Telco)3,383,000(96,000)
Frontier (Telco)*322,000(21,000)
Total Top Other Traditional24,812,000(701,000)
Internet-Delivered (vMVPD)
Hulu + Live TV4,400,000400,000
Sling TV2,411,000214,000

Total Top vMVPD^^8,042,000898,265
Total Top Providers71,408,838(784,409)

Sources: The Companies and Leichtman Research Group, Inc.

*     LRG estimate

**   LRG estimate of pro forma net adds

^    LRG estimate, includes DIRECTV, U-verse, and DIRECTV Stream

^^  List does not include YouTube TV or Philo, as neither regularly report results.  YouTube noted in a blog post that the TV service had “5 million subscribers and trialers” at the end of June 2022.

Company subscriber counts may not solely represent residential households

Top pay-TV providers represent approximately 92% of all subscribers


Net additions reflect pro forma results from system sales and acquisitions, reporting adjustments, and changes to the list of top providers – therefore, comparing totals in this release to prior releases will not produce accurate findings

About Leichtman Research Group, Inc.

Leichtman Research Group, Inc. (LRG) specializes in research and analysis on broadband, media and entertainment industries. LRG combines ongoing consumer surveys with industry tracking and analysis, to provide companies with a richer understanding of current market conditions, and the potential impact and adoption of new products and services. For more information about LRG, please call (603) 397-5400 or visit

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